Jacksonville Sports Day

Jaguars Unveil New Uniforms at State of the Franchise Presentation

The Jacksonville Jaguars unveiled the team’s new Nike Vapor Untouchable uniforms at the team’s annual State of the Franchise presentation. The uniform features three jersey options (black, white, teal), three pants options (black, white, teal) and two sock options (standard, color rush teal).

“True to our current identity and what we want to represent for years to come, our new uniforms are no-nonsense, all business and unmistakably Jaguars,” Jaguars Owner Shad Khan said. “Tradition has returned to Jacksonville.”

“I wanted to see the return of tradition, I wanted to see the distinctiveness, I wanted the shiny black helmet with a beautiful Jaguars logo,” said Jaguars Executive Vice President of Football Operations Tom Coughlin. “I wanted to be represented that way. Just exactly how I’ve explained it: the classic Jaguar uniform. To a player, the uniform means everything. Because when you put that uniform on you not only represent your franchise, your team, your community; you represent your family. You represent your parents, your wife, your children, everything packed into one because your name is on the back of that uniform.”

The new Nike Vapor Untouchable uniform features an all-new framework with minimal seams and only five panels, fewer than the previous jersey. The new uniform, which has zero front panels, features 10-inch numbers on the front of the uniform and 12-inch numbers on the back of the uniform. As is the industry standard, the nameplate on the back of the uniform will feature 3-inch lettering. On the front of the jersey, the Jaguars mark is now featured over the player’s heart, and the patch will feature stitching that matches the uniform’s base color.

“We removed all of the seams from the front of the jersey and shoulders to help improve stretch, mobility, range of motion and durability — insights we’ve taken directly from our athletes,” said Nate Retzlaff, Nike’s Design Director of NFL and NCAA Apparel. “This creates a shrink-wrap fit, resulting in fewer grab points for the opposing team.”

The Jaguars’ new helmets feature a high-gloss black paint. The helmets will now feature “JAX” on the front 3-D bumper to honor the City of Jacksonville. On the rear of the new helmet, the white bumper now features “JAGUARS” in teal lettering. This teal font will match the teal numbering directly above the bumper.

Coughlin added, “A traditional, classic, distinctive National Football League uniform that could be related to.” “We have three players that should be in the Hall of Fame. Tony Boselli should be in the Hall of Fame, Fred Taylor should be in the Hall of Fame and Jimmy Smith should be in the Hall of Fame. The thing that’s important for me in thinking about this uniform is the connect. The players of the 2018 Jacksonville Jaguars will wear a uniform, that when they see those three people inducted into the Hall of Fame, they can relate directly to that. That’s the distinctive, traditional, classic, uniform of the Jacksonville Jaguars.”

The 100-percent stretch-woven uniform weighs only 20.4 ounces, which is nearly four ounces lighter than the industry standard for Nike Football uniforms, helping the Jaguars stay cool in the First Coast heat. In addition, one of the jersey’s hallmarks is its ability to repel water to maintain its light weight in wet conditions. The fabric also wraps across the body to the back, where every piece of the jersey converges. The new uniform replaces mesh with a laser-perforated, stretch-woven material in key sweat zones, including the stomach, lower back and behind the knee, which helps support thermoregulation through optimal ventilation. The new Nike technology also showcases a vented neck grille for improved breathability and durability, a back-stretch gusset for a better fit and strategic design elements to reduce moisture marks on the stomach and back.

Fans looking to obtain one of the brand-new Jaguars jerseys will have the first opportunity at the Uniform Launch and Drafty Party on Thursday, April 26 at Daily’s Place. Admission is free via online registration. Customization of the new uniforms will also be available online at the Jaguars Pro Shop.

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